Trofie Media Network has partnered with some strong CPG Brands to deploy campaigns that utilize our impressive network of Nielsen-rated screens. Below are some examples of successful events. Please contact us if you have an interest in implementing an engaging campaign within our national network!
Reese’s Outrageous Trofie Airport Test
Airport Markets
Buffalo, Denver, Dulles, Los Angeles, Orlando, San Francisco, Tampa
*Additional Trofie Media Network markets where commercials aired, but not included in VALUE: ATL AUS MIA PHL MSP JFK RDU SAN SMF
Trofie Network Value
Markets 7 Period: 4 weeks Unit Length :30 Rotation 100% Total Est. Impressions 6,685,690 CMP $10 Total Budget $66,850
Airport Test Overview
A diversified market mix was chosen to introduce Hershey’s Reese’s Outrageous King Size Bars to the airport shopper. Airport newsstands have the highest traffic and transaction numbers in retail, and were sent marketing materials developed by the brand for other class of trade venues (convenience stores). Trofie furnished acrylic counter displays, and uploaded the brand’s national TV commercials to the Trofie network*. Candy distributors purchased the product for the retailers and replenished the displays during the 4 weeks of the launch. When the new Outrageous brand sold out, the displays were refilled with other Reese’s candy.
Belvedere Vodka - Beautiful to See
Airport Markets
21 top airports, 36 days | 100% rotation of creative, 2x/hour
Impressions Delivered to date: 37,770,298 ORD: 2,834,581
Avg Impressions/Day: 1,049,175 ORD: 78,738
Target Impressions: 21,167,617 ORD: 2,013,742
Target % Delivered: 178.43% ORD: 141%
Restaurant/Bar Units with 25%+ Belvedere Vodka Sales Lift: - ORD: 8 of 8 [100%]
Results: Over 2MM Bonus Impressions ORD: Sales Lift Over 400%
Food & beverage operator sales month-over-month in 8 units in ORD includes 100% growth in 5 new Belvedere distribution units.
Mentos
Airport Markets
Mentos came to Trofie Media Network to test a new advertising campaign in the month of July. Trofie Media Network tworked with Mentos' advertising agency to promote Mentos with a 30 second spot every hour for 30 days in 60 airport locations. The result of the promotion over the previous year’s sales was a unit lift of 120% and a dollar sales increase of 99%. The goal was to increase brand awareness and Trofie Media Network, Mentos and the retailer successfully executed the initiative!
